Two-Week Races: A Game-Changing Strategy for Business Growth

I was watching a YouTube video recently about leveling up your business, and one concept stood out: two-week races. The idea is simple but powerful—divide your time into two-week chunks, set a clear goal for each race, and work relentlessly until you cross the finish line. Essentially, the goal becomes your "meal," and you’re laser-focused on devouring it within those two weeks.

This idea really resonated with me, so I’ve decided to put it into practice. As a business owner, every day is about progress. EACH DAY is an opportunity to improve and refine. What I love about the two-week race concept is that it forces you to break out of stagnation. You can't let problems linger. If you had a challenge yesterday, you owe it to yourself (and your business) to resolve it today.

I’m excited to see how this strategy impacts my productivity and focus. Having a clear, time-bound target gives me something concrete to chase. Whether it's launching a new product, tightening up processes, or increasing sales, the key is to pick a specific objective and give it your all for two weeks.

I’ll keep y’all posted on how this process works out for me. If you’re feeling stuck or need a boost in your business, maybe try it out too. Let’s see what kind of growth we can create, two weeks at a time!