Family and Friends Won’t Make You Rich

Let’s get one thing straight: family and friends will support you, but they will not make you rich. And honestly? That’s okay.

I learned this lesson years ago when I was bouncing from venture to venture—selling homes one year, working as a personal trainer the next, and now building what I’m focused on today. If my family and friends didn’t show up to cheer me on every time, could I really blame them? At some point, there’s only so much “support” to go around.

But here’s the real kicker: expecting your loved ones to be your customer base is a cop-out. It’s a crutch that keeps you from doing the real work of learning how to market your business and attract the people who actually need what you’re offering.

A lazy businessperson looks for the easiest way to get sales. But let me tell you something: getting a sale is HARD. Yes, sales are a skill you can learn and refine, but just because it’s learnable doesn’t make it easy. It takes effort, consistency, and the willingness to face rejection, tweak your approach, and keep showing up.

Let’s take McDonald’s as an example. They’re not a global powerhouse because their family members are buying Big Macs every day. They’re McDonald’s because they’ve mastered the art of reaching the right audience, delivering value, and building loyalty. Their focus isn’t just on getting you to buy once—they want you to keep coming back for more.

So, the question is: What are YOU doing to turn your customers into lifers?

Are you creating a memorable experience? Are you solving their problems and showing them why they need what you’re offering? Are you building trust, delivering value, and staying consistent?

Here’s the truth: no one owes you their support. Not your family, not your friends, not your followers. But when you stop leaning on the people you know and start doing the hard work to grow your audience, you’ll realize that success comes from serving the right people—not just the people closest to you.

So, take the pressure off your loved ones. Let them cheer you on from the sidelines if they want to, but don’t rely on them to carry your business. Instead, focus on becoming the kind of entrepreneur who doesn’t need their family to keep the lights on.

Because the real support you need comes from customers who see your value and stick around for the long haul.

Now, get to work.